New Language of Sales

The Coach Approach to Sales

Turn Seminars into Assets Resource

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There Are 3 Major Elements That Need to Be Present in Order for Your Seminars to Produce Results

Element #1: Marketing Communication

Effective marketing communication that fill your rooms. Invitations that speak specifically to your target market—high net worth individuals—that addresses their concerns and even their fears, the things that keep them up at night.

Element #2: Being Effective at the Front of the Room

Not only your presentation skills, but equally as important, how to make meaningful offers from the front of the room that have your participants inclined to take action.

Element #3: Generating Qualified Leads During the Seminar as Well as When You Follow Up

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Register Today for Your 4 Private Sessions With Willa

  • I will personally coach you through the creation of your front end marketing.
  • We will work on is how to incorporate compelling offers into the seminar content. Offers that will have your participants sign up for a meeting right there during the seminar.
  • We will work together on converting leads to clients.
  • You will learn about my follow-Up strategy that has been producing great results for my clients, starting with the feedback form.

$700 for 4 sessions

 

Client Testimonial

I've been working with Willa for a number of years now and from time to time she asks me if I want to conduct a seminar. Until recently I was content building my business through centers of influence and referrals.

This spring I reluctantly agreed to conduct my first seminar in many years.

When Willa told me about her system I told her I would just use the process I have always used. I sent out 250 invitations and had my marketing assistant follow up with 100 phone calls. Zero registrations.

I then followed Willa's process, send out the new invitation that is part of the system and went on vacation. I came back to 5 registrations. My assistant used Willa's touch point strategy and we had 22 registrations. I only had 20 spots so I had a waiting list. All invitees showed up.

I immediately scheduled my second seminar and within 2 weeks had all 19 seats filled. I scheduled my third and filled all the seats.

I’m sold! This system works.

— Jeff, B.A. CIM, Investment Advisor RBC Wealth Management | RBC Dominion Securities