Turn Seminars into Assets
Avoid the 2 Major Mistakes Advisors make
That Keep Their Event Rooms Empty!
Mistake #2
Seminars With No Real Value
“If you don’t solve specific pains, you’ll make no business gains.”
You must choose to solve a real problem for a very specific group of people. Focusing on helping people “live the life of their dreams” is not enough. You must hone in on solving a more precise pain for a more particular group of people.
In our webinar you will define your specific audience and answer the most important question when designing your topic “What specific problem am I solving?”
Mistake #1
Setting Your Focus Far Too Wide
“If you market to everyone, you actually market to no one.”
The success of your seminars is directly related to the success of your marketing communications. Your marketing communications will determine who shows up for your events… not to mention how many!
Watch My Video
Turn Seminars into Assets
Join My Free Webinar
You will come away with the 3 components needed
to design your “Grabber” marketing communication.
Turn Seminars into Assets
- Friday, Sep 18, 2015
- 3:00 PM EDT
- FREE
Client Testimonial
I've been working with Willa for a number of years now and from time to time she asks me if I want to conduct a seminar. Until recently I was content building my business through centers of influence and referrals.
This spring I reluctantly agreed to conduct my first seminar in many years.
When Willa told me about her system I told her I would just use the process I have always used. I sent out 250 invitations and had my marketing assistant follow up with 100 phone calls. Zero registrations.
I then followed Willa's process, send out the new invitation that is part of the system and went on vacation. I came back to 5 registrations. My assistant used Willa's touch point strategy and we had 22 registrations. I only had 20 spots so I had a waiting list. All invitees showed up.
I immediately scheduled my second seminar and within 2 weeks had all 19 seats filled. I scheduled my third and filled all the seats.
I’m sold! This system works.
— Jeff, B.A. CIM, Investment Advisor RBC Wealth Management | RBC Dominion Securities