I’ve been working with Willa for a number of years now and from time to time she asks me if I want to conduct a seminar. Until recently I was content building my business through centers of influence and referrals.

This spring I reluctantly agreed to conduct my first seminar in many years.

When Willa told me about her system I told her I would just use the process I have always used. I sent out 250 invitations and had my marketing assistant follow up with 100 phone calls. Zero registrations.

I then followed Willa’s process, send out the new invitation that is part of the system and went on vacation. I came back to 5 registrations. My assistant used Willa’s touch point strategy and we had 22 registrations. I only had 20 spots so I had a waiting list. All invitees showed up.

I immediately scheduled my second seminar and within 2 weeks had all 19 seats filled. I scheduled my third and filled all the seats.

I’m sold! This system works.

— Jeff, B.A. CIM, Investment Advisor RBC Wealth Management | RBC Dominion Securities